Full review
Who it's for: good if you want to build up colour gradually and top it up over time rather than committing to a full permanent dye session. It's also a solid pick if you're covering grey but want something lower maintenance to keep reapplying every few weeks rather than every few months.
What stands out: being 3-in-1 makes it genuinely easy to fit into a normal routine, since there's no separate dye, developer, or timing step, you just use it instead of your regular shampoo.
Worth knowing before you buy: gradual colour depositing shampoos build up over repeated washes rather than giving full colour in one go, so if you want an instant, dramatic change in a single use, a traditional permanent dye is a better fit than this.