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Floral perfume

Gucci Flora Gorgeous Magnolia Eau de Parfum

Flora Gorgeous Magnolia is one of Gucci's most popular floral releases, rated 4.7 out of 5 from over 1,300 reviews. As the name suggests, it's built around a strong floral profile, with magnolia as the central note.

£37.71

★★★★☆ 4.7 out of 5 (1,354 reviews)

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Full review

Who it's for: a solid pick if you gravitate towards floral perfumes over woody or spiced ones, and it works well as an everyday scent rather than something reserved for special occasions.

What stands out: the 30ml size hits a nice middle ground, big enough to get real use out of it, small enough that trying a Gucci fragrance doesn't mean committing to the largest, most expensive bottle straight away.

Worth knowing before you buy: floral fragrances can smell noticeably different depending on skin chemistry, so if you can test it in person before buying online, that's always worth doing with any perfume.