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Budget beauty

e.l.f. Liquid Poreless Putty Primer

This is one of e.l.f.'s most talked about products, and it's easy to see why - it's racked up over 4,000 reviews and become a viral favourite, largely off the back of TikTok. The pitch is simple: a lightweight primer that blurs pores and helps makeup last longer, without the high price tag of premium alternatives.

£8.00

★★★★☆ 4.4 out of 5 (4,000+ ratings)

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Full review

Who it's for: It works across oily, normal, dry, and combination skin - the squalane base gives it enough hydration for drier skin, while the silicone content helps control shine if you're oilier, making it one of the more flexible primers out there rather than being niche to one skin type.

What stands out: People regularly compare its pore-blurring effect to the Tatcha Silk Canvas primer, which costs several times more - that's the main reason it's worth a look if you don't want to spend premium prices on a primer.

Worth knowing before you buy: If you want a heavy duty, full coverage pore filler, this is lighter coverage than a thick putty style primer - good for everyday wear, less so if you want maximum blur for a big event. A thin layer goes further than you'd expect.

Bottom line: for the price, it's a genuinely solid everyday primer, especially if you've got combination or oily skin and want something that won't feel heavy.